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Making fishing a family lifestyle

Fishing has an identity issue, so we’re informed. It’s become too serious and unable to attract families into the hobby.

Tackle manufacturer, Fladen, challenged Strike One Media to create a set of images that could be used by retailers such as Argos, Littlewoods, Halfords, The Range, and Go Outdoors to support a new range of ‘starter’ equipment.

“Make it look like fishing can be a fun family activity!” said MD Rachael Bradwick.

 

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