The training team at UK Power Networks needed to land a key message to its teams of linesmen in relation to Working at Height guidelines. Under Option 4 they had to climb. How best to solve it? To get the message resonate and remain in the fore of the linesmen’s minds, a spoof ‘Breaking News’ report was sandwiched into a ‘live’ football match. We used green screen to create a news studio environment and ran location-shoots at UKPN headquarters and training centres, as well as in the shadow of Parliament to guarantee authenticity to the ‘report’.