In just six months Beauty Outlet has become one of the fastest growing beauty product retailers in the UK. It’s already in eight of the UK’s most important retail parks and mass expansion will see them roll the project out to over 100 UK stores in 2015. The team at Beauty Outlet had a vision for their venture but needed to commit that in a visual format to pitch to retail parks for the chance to launch new shops. S1 produced the copy that captured the company essence, we then sized the beauty market through an online research campaign to deliver compelling facts and figures about how attractive this market had become for Retail Park owners. Our editorial teams then ran the photoshoot and produced the brochure that has proven to be Beauty Outlet’s successful calling card. Next stage the website and social media – this is going to be fun!