Project Description
The fight to conserve Atlantic salmon stocks in Norway’s Gaula River has been spearheaded by the team out of the Winsnes lodge, in the valley, and in order to create a focus for the campaign, Strike One Media was tasked with producing a logo to unite a common message.
It’s an image that travels. It is memorable on everything from stationary through to clothing and banners and has become a symbol of the fight.
In 2014, new regulations were drawn up to protect mature spawning fish as Laks For Livet – Salmon For Life – begins to make an impact.
