Project Info
Client Matt Hayes Adverts
Skills Website, Magazine, Photoshop CC, Indesign
Project Description
When Sports Direct acquired the rights to sell a new range of polarised glasses by professional angler and tv personality, Matt Hayes, they turned to Strike One Media to bring the product to market. The challenge – to excite the anglers, sell the benefits of the design, and ultimately find an audience to connect with.
The project encompassed product photography, copy tasting, magazine design, and a digital newsletter campaign. All 1,000 units sold within two weeks of launch.
