Fladen is a different approach and vision to many other manufacturers of fishing tackle. It’s key audience isn’t in specialist stores, but rather in High Street retailers where the potential purchasers have no assumed knowledge. Fladen tackle is traded through the gift market or novice fishers. This requires a different marketing message and packaging delivery. S1 worked alongside the Dorset-based business to produce a range of baits that were as good at catching the consumer and they were at catching the fish. Bright, vibrant, easy to understand and great value – the products have gone on to be a huge success through retailers such as The Range and Go Outdoors.