Client ‘X’ approached Strike One Media to scope out the potential for a chain of fast food restaurants under the working title, Noodle Bar. The vision centered on the creation of a quick-stop oriental chain serving up a ‘snack in a box’. S1 worked with the ‘X’s marketing team creating all the visuals for the brand identity including packaging and store design.
The portfolio was then taken into research groups for feedback. We were invited into this research environment to observe and plan Stage 2 of the roll-out. The second stage of ‘sense testing’ involves the production of ‘mock tv adverts’ for sample research groups.