Project Info
Client The Bait Factory
Skills Photoshop CC, Indesign CC
Project Description
Fishing bait is big business especially when it’s carp bait – one of the most popular forms of angling in Europe. Our task was to research current angling participation in the UK and Europe and suggest a range of bait flavours and recipes that were on-trend and mass market.
Stage 2 was focused on branding – logo and packaging. Finally, the project was completed with a social media strategy and a series of instructional films using underwater cameras of fish feeding on BF recipes.
