Digital newsletters are a vital cog in news communication, and in delivering extra revenues, but get them wrong and it can actually damage your brand.
Sports Direct charged Strike One Media with creating weekly newsletters that deliver a blend of editorial, and product offers, that gain high open-rates and healthy finances.
The key? Inspiring copy and design fuelled by ‘subject lines’ that leap out of the Inbox.
The project launched with one weekly ‘mail blast’ and is now up to four communications.