Project Info
Project Description
The vision behind MCL is to help sports clubs across the UK raise vital money through an internal lottery system. The membership card allows individuals to win monthly prizes, save money on goods and services in the local shops, and at the same time fund new initiatives for their favourite club or association.
Following an initial slow launch, Strike One was invited to assess the project and create a new brand image for MyClub Lotteries. As well as re-writing and designing the concept, Strike One Media worked with the existing team to create a new website and planned and co-ordinated both online and offline marketing.
